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How to Make Money on Snapchat (Complete Guide)

Snapchat is a popular social media platform that has recently added features to the app which allow users to make money. This blog post will cover how you can leverage these new features to generate income and share tips for success.

Snapchat is an app that allows users to send texts, images, and videos. Many people now use Snapchat for work purposes as well as personal reasons. This blog post will share how to make money on Snapchat to get your business or brand the exposure it needs.

This blog post addresses: how to make money on Snapchat, what are some ways I can monetize my account, how can I get more followers?

Table of Contents

What is Snapchat?

Snapchat is an app that you can use to send pictures and videos of yourself, friends, family, etc., that will disappear after 10 seconds, or people could add captions to the photo/video and send them to someone else for them to see.

People even report their stories on YouTube to share their life with everyone else. So every time that you open the app, it shows you the most recent story that friends have posted.

Snapchat saves all of your memories and stories onto a private page that only you can see. Its creation was to share pictures and videos with friends, family, and anyone else in the world :).

You can also send pictures and videos directly to anyone you want.  Snapchat is used by millions of people and has become a very widely-used app because of its simplicity and immediate gratification for users to share their photos and videos.

How to make money on Snapchat? 

Social media is all about building relationships.  But for some people, it’s also a way to make money. So whether you’re looking to start your own business or just want an extra source of income, social media can be a great place to build your brand and make some cash!

Next, we will discuss ways to use Snapchat as a marketing tool that will help you earn money in no time.

Create epic content

By creating epic content, you can grab the attention of your Snapchat followers and potentially turn them into paying customers. But, first, you’ll want to figure out who your target audience is. 

Determine the best way you can reach out to them and become a part of their lives in a meaningful way.  Once you do this, create content that will appeal to them!

Usually, the most successful content is something that entertains your followers and makes them feel like they’re a part of something special. For example, consider creating viral content or short videos about interesting topics. 

If you want to get fancy, add some animation to make your Snapchat videos even more fun! Once you’ve got the hang of making excellent content, it’s time to start monetizing!

You can use your Snapchat account to promote your own products like audio or video programs. Create amazing content, promote it well, you can increase your followers and hopefully your sales.

Promote your business

Use Snapchat to promote a product or service you already have for sale. This is a great way to generate leads, especially if they are coming through your Snapchat account. 

Think about how you can embed content within your blog that speaks directly to your target audience.  You have a limited amount of time in front of your audience, so you need to get creative.

Think about a short how-to video that will appeal to your audience.  For example, if you own a pet grooming shop, you could tell the story of a cute puppy that recently visited your salon. 

You can offer a discount or promo code and embed this in your video, so your followers can easily access the offer.  This is a great way to get people interested in what you have available without directly selling anything!

Create a custom Geofilter

Geofilters are location-based filters that you can create to promote your business. For example, if you’re a retailer or restaurant, this is an easy way to get the word out about what sort of products you sell! 

For example, if you own a cake shop, you can create a filter that says “Cake Shop Today!”  Then your customers will share photos using your filter and alert more people about where they are shopping!

This is particularly effective if you have a local business that wants to reach out to young people in its area.  By working with local schools, sports teams, and organizations, you can create custom Geofilters for special events.

Businesses can create a unique location-based Snapchat filter that users can use on their snaps while at your shop.

You can create custom filters in the Snapchat app. The price of these Geofilters varies, depending on how long you run the filter, etc. If you want more information about creating your own filter, click here.

Create a Snapchat lens to promote your business

Snapchat lenses are fun effects that allow you to add an interactive layer between the camera screen and yourself or a friend. These sponsored lenses can display a custom branded logo, filter, or product.

Snapchat sponsored lens can do wonders when it comes to promoting your business. For example, let’s say you’re a new restaurant in town with delicious food.

A sponsored lens for your restaurant could bring in tons of new customers if you advertise them properly.

This is an effective way to advertise your products on Snapchat since it will be viewed by all of your current and potential customers.

The price of a sponsored lens can vary greatly depending on what kind of content is being promoted.  Whether it is your logo or the product you want to promote, this is an effective way to get seen by all of your current and potential customers.

Sponsored Snapchat lenses come at varying costs depending on what kind of content is being promoted. Generally speaking, they are cheaper than other forms of advertising such as TV commercials or magazine ads.

Sell Snapchat filters

Snapchat filters are popular and are used for a variety of reasons. To start off, they can be used to simply reflect one’s mood or feeling on a particular day.

For other people, they utilize Snap art to make their messages more engaging. Snapchat filters are also used by brands to promote their products because it’s an easy way to reach consumers.

You can create custom filters that people can buy and upload to their Snapchat account. Think about weddings, holidays, and special events.

A quick search on Fiverr shows custom filters anywhere from $5-$60 and more.

Sell directly to the consumer

If you want to earn money on Snapchat, consider selling directly to your followers in your Snapchat story. Just post a snap with the product and let them know you’ve got it for sale directly in your story. Use your Snapchat story like a marketplace.

If you have an incredible collection of hoodies and you just don’t have room for any more, feature them in your story.  Include the price, and people can swipe up if they want to do business. 

You can finalize the transaction with payment apps like Venmo, and you can ship the hoodies right away.

Snapchat Spotlight

Snapchat Spotlight is a new way for users to connect and make money directly from the Snapchat platform.  As with most social networking apps, Snapchat has a large and loyal user base.

Within the Snapchat app, you will see a dedicated button for Spotlight (looks like a play button).  Users can submit a video up to 60 seconds long and win a share of $1,000,000.

Snapchat is paying part of this money out daily for the best videos.  One great aspect of Snapchat Spotlight is that anyone can participate, no matter the number of followers.

How do you make money on Snapchat Spotlight?

With no way to influence your rankings via followers, likes, it’s up to the algorithm to decide how popular your video is. Snapchat bases the videos it shows on how often people view a clip.

If a video is viewed repeatedly, that’s a sure signal the video is popular, and the algo will push the video to a larger audience. But, of course, ultimately, payouts are determined by Snapchat and their algorithm, so nobody knows for sure what it takes to get paid.

If you are eligible for a payout, you will get a notification from Snapchat (based on your notification settings). They will ask for payment info, and you take it from there.

Run ads for your business

Many people nowadays are using Snapchat for their day-to-day lives. However, if you want to start advertising on this platform, you must create a Business Account first so that your ads can be successful and reach the right audience.

If you don’t have one, follow these instructions for how to create an account.

Once that’s done, go ahead into Ads Manager from inside of the business dashboard, where it’ll let you manage all things related to ad campaigns, including creating Ad Accounts with team members’ permissions and adding funding sources or Billing Centers. If needed!

You will need to verify your email address and provide a payment method before launching ads.

We recommend verifying your business email address and uploading the appropriate card or bank account information for you to launch Ads. This is an important step that cannot be skipped.

With the help of the Snapchat app, you can get high-quality ads ready before your coffee is finished! In addition, you’ll be able to create Single Image or Video ads with creative assets that already on your website.

This is great for those who want their marketing dollars going towards increased site visits and downloads. If you’re looking for something more customizable, though, you can use Advanced Create to choose objectives and target different demographics.

Add sponsored content

When it comes to sponsored content, Snapchat works like many other social media platforms.  You can make money by promoting products on your account.  You can also have other businesses promote your products on their Snapchat account.

You post content promoting products and services, and the business you are promoting pays you. Prices can vary depending on the reach. If you have a ton of followers, you can charge more. 

This works the other way around too. You can promote your products or services on other Snap accounts.  If you see one of your favorite followers promoting a new pair of shoes, chances are its sponsored content.

Affiliate content

Affiliate marketing is a way that many people make money online. It basically works like this. You work with another business to promote products to a specific group of people (your followers). Then, if your followers click on your unique affiliate link (back to the merchant site) and make a purchase, you receive a commission.

So, if there is a product or service that you use and would appeal to your audience, you can promote it on your website.  You can show people how to use the product or show them why you like it.  Basically, it’s a review of the product or service. 

For example, Amazon has an extensive affiliate program, and you can promote products that your followers can buy from Amazon. 

Because you are limited with time in front of your audience on Snapchat, you will need to get creative with your marketing efforts. For example, you can include your unique affiliate link in the Snap, and people can swipe and use it.

It’s important to let your followers know that your Snap has an affiliate link using #ad or #sponsored.

Tips for making money on Snapchat

Consistency is key

Social media is a fickle game. People come and go when it comes to followers.  It’s important to consistently post quality content to keep your followers engaged. But, it’s hard to build a following and maintain it. 

Be yourself

People are more likely to buy from someone they trust. So don’t over-promote with your audience. Sure, you want to increase sales, but if you constantly bombard people with ads and sales pitches, they will turn you off in no time.

Be yourself, be genuine and post quality content consistently. But, find a nice balance; don’t come off as someone just out to make a buck!

Get creative

This is where the rubber meets the road. Social media is tricky.  You have to stand out to gain and increase your following on Snapchat. Use tools like captions, sounds, lenses, whatever you can think of to stand out from the competition.

How to get more Snapchat followers

Increasing your following is essential to make more sales, but it’s not always easy to get your name out there. So let’s talk about some ways to increase your following on Snapchat.

Add Snap to your website

If you have a website, it’s easy to add your social media icons with a plugin. You can add socials to all of your posts and request people follow and reach out on Snapchat.  You can also promote your website on Snap.

Use your address book

If you have an extensive email list, you can reach folks and let them know they can follow you on Snap.  A great way to do this would be to offer a discount or promo code for people who follow you on Snapchat. 

Buy an existing account

If you can find an account for sale that fits your niche and style, you might be able to secure a following without a ton of work.   

How much money can you make on Snapchat?

How much money you make on Snapchat depends on your reach and the quality of your content.  If you have an excellent account, have loyal followers, and consistently post quality content, you can make a lot of money.

As with anything, you will have to work and be creative to survive on social media. But once you grow a sizable following, you can make money on Snapchat.

Conclusion – How to make money on Snapchat

Snapchat is a social media platform that allows users to send selfies, pictures, and videos of their day. The idea behind the app was not only to provide an outlet for self-expression but also to connect with others in real-time.

Snapchat is fun and easy to use, so it makes sense that people would want to monetize their account by selling ad space on it.

When it comes down to making money on this popular social media site, there are several ways you can do so.

  • Selling your own products or services
  • Create sponsored geofilters
  • Sell merchandise
  • Affiliate related content

If you have other great ways to make money on Snapchat, let us know.

Steve Morrow Founder of Paddle About
Steve loves to make money online and is the founder of Earning Online With Me. Outside of making money online, Steve enjoys outdoor activities, including fishing, camping, and hiking with his family. Read more.

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